Margaret Coates

Efficiency Experts

Well, that’s what the efficiency experts tell you. But efficiency experts are all bred from computers and know nothing of the pleasures of a filing system that is all haywire or the joys of flinging papers this way and that as you rip the cabinet to pieces looking for last year’s price list.

But complementary to this is a shorthand-typist who remains cool, calm and collected all through the rainstorm of carbon copies and brings you a chocolate biscuit with your coffee.

Shorthand-typist looking very cool on a humid day is MARGARET COATES who works in a Cardiff office. She doesn’t always look like this, of course, unless she’s got the place to herself. She just knows that on a humid day there's an obvious way of remaining cool, calm and collected.

It makes a change from other days when chaos prevails and she finds a near-demented boss has put her into the filing cabinet with all the other impedimenta.

June Palmer

This is Glamour

No model has hit the glamour headlines with greater impact than lovely JUNE PALMER, one of our consistent top pops. June is the perfect answer to the fallacy that gentlemen prefer blondes.

June, a London girl, is a full-time model and loves every minute she spends in front of a camera. She is, in fact, a perfect pin-up in every way.

Angelika Fakelberg

Intense Time

West German student ANGELIKA FAKELBERG is having a very intense time at the moment, swotting for nothing but exams.

It's all reference books and brain work.

You wouldn't think, would you, that anyone as pretty as Angelika would need to worry about brains, but the world being what it is a girl these days needs them as she's never needed them before.

That's what comes of equality and having to show men you're as good as they are. It's not enough now to have intuition and the beguiling aptitude for making men go on their knees when they offer diamond bracelets, you've got to beat them to their knees in other ways.

It’s getting awful

Sheridan Wells

Every Little Helps

It was a lovely wedding and the bride looked sumptuous. The honeymoon was memorable, of course, and then SHERIDAN WELLS settled down to looking after her home and her man.

But what with the cost of living rocketing at week-ends, Sheridan found the budget hardly allowed for a Sunday joint. So, she went out and did some modelling in her spare time.

"Thanks," she said when the agency paid her, "every little helps.”

"That's not little," said the agency, counting it out again.

"That's what you think,' said Sheridan, "haven't you seen the price of tomatoes?"

"We're off tomatoes, they give us the pip."

Sara Wolfe

Where Will All The Dollies Go ?

If the sixties are remembered for anything, it'll be for the emergence of the mini-skirted dollies.

Girls have always played a characteristically confusing part in the lives of boys. Boys find no complications up to the age of about 15. Up to that age the girls are around but the boys ignore them.

This makes the girls furious. So, when the boys reach 16 and upwards, when they then become aware there's something corkingly fascinating about girls, the girls pay them out by making life so confusing and complicated for them that life is never quite the same again for the muscular sex.

The emergence of the mini-skirted dollies really put the lid on the traumatic effects. Many a boy just reeled about mumbling, "Oh, my grandmother, I can't even put my head out of the window without losing my eyesight."

SARA WOLFE is a brilliant example of a London dolly making life chronically traumatic for highly susceptible boys. She works in an advertising agency. She wears the loveliest minis.

But now that the midi and the maxi are gradually taking over, where will all our dishy dollies go to? Girls in midis or maxis aren't dollies anymore, they're just followers of undolly fashion. Perhaps the boys won't get such eyestrain, but oh, woe.

It goes without saying that Sara in a maxi would be a different girl. You'd never see her legs and young boys would wonder if she'd got any.

Nicola Taylor

Anyone Feel Dizzy ?

According to her fans, NICOLA TAYLOR turns them all on, and there's hardly a day goes by without some entirely susceptible Charley boy doesn't spin round until he drops.

Nicola is a Hampshire girl with her own way of looking lovely. She simply remains herself.

There was a sensitive baby elephant which spent all its growing years trying to look like a bunch of flowers. It didn't create any real impact, and one day when it emerged from the river looking exactly like a growing baby elephant, an American lady tourist said, "Oh, how cute, can I buy that one?"

The baby elephant was happy ever after.

There you are, then. If you're lovely in your own way, be like Nicola and the baby elephant. Just remain yourself and don't grow a beard.

Susanne Kent

Coming Along Nicely

Those finishing schools in Switzerland are all very popular, of course, and when they turn a girl out—if you’ll pardon the phrase—she is usually perfectly equipped to cope with all the trials and tribulations of hard, practical life.

But mostly the first thing the girls want to know about concerns parties.

There were parties for SUSANNE KENT, naturally, and all bang-up and on the ball. There was the future to consider, of course, but that was something to be thought about tomorrow or the day after.

And what else does any ambitious girl want to do except modelling? She has to give the matter no thought at all—it just comes naturally.

If you can’t be a model, you can be a secretary. After that, there’s just nothing. Hardly any girl wants to be a film star these days. Of course, there are those who like to see their pictures up outside cinemas, but it’s not the same as it used to be.

Susanne went for modelling and we’re happy to report that in this sphere she’s coming along nicely.

Jenny Price

Lovely & Learned

Anyone can be an egghead. All you need is the right kind of brain and a fixation on philosophy or economics or the kings of ancient Thebes. In that way, you not only become an egghead but because of your great learning you’re an old fogey before you’re thirty. You can’t talk about anything except logarithms or Theseus or Queen Nefertiti.

Cardiff student unlikely to ever turn into an egghead or a fogey is JENNY PRICE. She’s simply too dishy. There are female eggheads who wander around museums looking at Egyptian mummies, but that’s not for Jenny. She’s going to be a cool, elegant, indispensable, photogenic secretary.

Thank goodness for that.

Joan Paul

Mini-Mania

It’s not something you need go to a psychiatrist about. JOAN PAUL doesn’t, but some people do.

“Rest comfortably on the couch, please. Comfy? Nice and relaxed? Good. Now then, what’s the trouble?”

“I’ve got a mania.’’

“Oh, have you? So have I. I was thinking of going to a psychiatrist about it.” “But you’re a psychiatrist yourself.”

“I can’t help that, we’ve all got our problems. Now about my mania—it comes over me mostly in the park.”

“Excuse me, but I’m the patient, it’s my mania I’ve come to discuss with you, not yours. Look, see that, I’ve got one leg in the air.”

“Is that your mania?”

“No, that’s my cramp. My mania is to do with mini-skirts. The whole thing is a terrible worry to me and I can’t sleep at nights.”

“Why is it such a worry?”

“I keep thinking they’ll go out of fashion. Ouch, there goes my cramp again.”

When one realises just how scintillating Joan is in her mini, one can’t help sympathising with all men who worry about when it will all end.

Maria Assin

It Wasn’t For Want of Trying

There was this rubber canoe, see.

It was a new acquisition for MARIA ASSIN. Maria works all week in an office and spends all week-ends out-of-doors. That way a girl manages to keep pretty and vital.

Maria had the darnedest trouble launching the canoe and even more trying to get into it. It couldn't have been more difficult trying to get on the neck of an elephant with a rope ladder.

There's a classical method of launching and paddling a canoe, of course One, you swoosh it into the water. Two, you sling your left leg over the starboard side. Three, you sling your right leg in. Four—as Maria found out—you fall flat on your face over the port side.

No one can say Maria didn't try. She did. Both classical and un-classical methods. The canoe remained obdurately determined, Maria likewise. It became a fight to the finish.

“Pardon me,” called a wag from dry land, “but watch out for the torpedoes.”

“Blow the torpedoes,” said Maria, “I’m in at last and now it’s full steam ahead.”

It’s one thing to be an obdurately determined young lady, and quite another to be over-confident.

It wasn't the torpedoes.

It was the canoe.

It gave a wet cough and Maria went overboard. Not for the first time, either. “You’re all wet," called the wag from the bank.

“So are you," said Maria.


Janette Goodman

It Can’t Be True

No, the fact is we didn’t think fashion model JANETTE GOODMAN would really go for these old-fashioned longs, no matter how much they’re currently being worn by those in the know. We really thought it couldn’t be true when Janette popped up in them, but as they say in the best technical tomes, the camera simply doesn’t lie.

Janette herself seems uncommonly tickled by them — figuratively, that is (we presume), not literally.

Well, she looks all right. They may be terribly old-fashioned, but Janette exudes no atmosphere of grandmother’s day. Maybe she needs a bustle for that.

Maybe a tall bonnet would also help. Janette doesn’t think so. The longs are back in fashion, she says, but not bustles or bonnets. So there.

Margaret Box

Who’d Have Thought It?

A few years ago, a shapely young brunette from Catford called in to see us. Her name was Margaret Box and she looked just like she does in the photograph above. Her ambition was to make her mark in the cinema, and that didn’t mean gouging a lump out of the carpet in the middle row of the stalls.

Well, we thought good luck and all that, and reckoned she might or might not make it, we weren’t sure. We knew about the competition and how tough it was.

Well, in a nutshell, who’d have thought it? This year we’ve been receiving wildly-exciting photographs of Italy’s newest star MARGARET LEE, a blonde in the tradition of today’s eye-catching blondes, and the likeness striking a chord in the way it does when we’re a bit with it, we soon found out that Miss Lee was formerly Miss Box. Miss Box was delightful in Catford, but Miss Lee is sensational in Rome.

Sadie Milligan

Oh, Hang It

That’s what SADIE MILLIGAN said when someone gave her an oil-painting for her birthday.

The reason for Sadie's remark was one, because she'd been expecting half-a-dozen pairs of nylons, and, two, because what can a girl do with an old oil-painting except hang it? So, do-it-yourself Sadie collected stepladder and hammer. She should have called in the man next door to hang it for her - then, like most do-it-yourself girls, she wouldn't have ended up on the floor.

Framed? Yes - the painting, not Sadie, because there's a consensus of opinion among those who value somebody else's grandmother in oils that this was deliberate sabotage on Sadie's part. All we can say is she makes a better picture than the picture.

Sadie, of the long and shapely legs, is a Bonny Scot from Ayrshire. And when she's not hanging pictures she works for a chemical firm.

Ann Mountford

Glorious Devon

Devon is a county renowned for being glorious. Lovely golf courses, green farms and sea-washed beaches. Drake used to sail out from Devon. Not long-ago ANN MOUNTFORD sailed out herself and came to London.

Now, instead of gathering hay on farms in Devon she's a ledger clerk in the City. Some might think this isn't a change for the better, but Ann likes London and she likes her work.

She's good at figures.

And she's got rich auburn hair, lovely green eyes and long legs. She's nineteen. It's her world.

Barbara Boon

Babs Figures

Very good at figures is BARBARA BOON, which isn’t surprising in a girl who wasn’t far short of being a mathematical marvel when she was at college. Not that the boys were breathless admirers of her mathematics—well, not as much as they were of her inches, which made her look lovely and shapely.

It’s all very well to go on a diet and finish up looking flat all the way down but it doesn't inspire the chaps as much as an oo-la-la shape of 37-24-36.

That figures.