Betty McBride

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The Reason Why

Scots girl BETTY McBRIDE could only give one reason why she sported the now-fashionable old-fashioned longs—they keep her warm, she says, when the weather is either windy or cold or both. All we can say to that is well, well.

In America it’s the fashion to wear this type of garment for Twisting, but in the snowy wastes of Greenland the Eskimos wear them for the same reason as Betty!

Betty is no Eskimo. She’s a bonny Ayrshire lassie who can’t help looking cute whatever the weather or the apparel.

Span No 95 - July 1962

Wendy Luton

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Weather Conscious

We can state quite categorically that no people are more weather conscious than the British —unfortunately, we have to be and at the moment WENDY LUTON is conscious the mostest, if you’ll pardon our English. Rubber raincoat to keep off the rain and long bloomers to keep out the cold, and garters to stop her nylons falling down. Marvellous. Or is it?

Span No 123 - November 1964

Janette Goodman

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You, Too ?

Yes, indeed, It’s JANETTE GOODMAN, too, who has fallen for the current old-fashioned look, which only goes to show that fashion is something a bright girl can’t afford not to be seen in.

This seems to indicate that yesterday’s long look can be today’s top look, but there you are—what’s new is new even if it’s old.

Janette should know. As a fashion model she has to be up with the leaders, never mind what they’re wearing in a Persian market.

This “how-do-I-look” smile from Janette is kind of rhetorical—for she’s sure she looks good. Let’s face it, she’s in the fashion.

Helen Candlish

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It's The Comfort That Counts !

It’s a pleasure to ask you to meet HELEN CANDLISH, the girl who appears in the next issue of our companion magazine FUNFARE, for this is a preview of Helens series. It’s also to show you that there is a great deal of comfort in old-fashioned long underwear that the flimsiness of more fashionable garments lacks.

With a book, a settee and time to spare, comfort is, in fact, the current keynote with Helen. You may laugh at Helen’s longs, but flimsiness is one thing and comfort another. After all, pilots don’t fly in swimsuits and Russian girls don’t sweep snow in a bikini.

So, until the long hot days of summer definitely show up, what have you got against a girl putting warmth before chilliness?

Indeed, what was good enough for mother is good enough for daughter and what is good enough for daughter is comfortable enough for Helen.

Charlotte Peters

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Charlotte The Good

There was once a queen called Charlotte who was very good and awfully nice, and all her subjects thought the world of her.

And just as good and just as nice, without having a crown and sceptre, and all the trimmings, is Sheffield girl CHARLOTTE PETERS.

Charlotte is tall and curvaceous, as well as jolly good. She's five feet nine and measures 38-24-38 going down or going up. She likes fast cars and can handle a zippy roadster with aplomb, which means she'll pass you without a hair out of place. On a warm day anywhere, she likes sunbathing in the nude, so if you're in the same place as she is on a warm day you know the figure to look for.

If you miss her it's because you can't add up. Or you're shy.

Susan Douglas

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In Your Opinion

Yes, in your opinion one of the most fascinating models of today is SUSAN DOUGLAS.

Susan, principally a fashion model, lives in Kent and has acquired the talent to look just the way you like her to look in every outfit and every pose. Her fans are spread all over the world. Frenchmen ring us up and ask us to fly her over to Paris, where they’ll meet her with flowers and perfumes. Italians want to pinch her. Americans want to give her film tests.

Susan, however, keeps her head about it all. She likes things as they are. She doesn’t want to jump over the moon. It’ll make her giddy. She’s happy, contented and swinging.

And how do you like her zingy pants?

Bridget North (Brenda North)

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Not For The Whiz Kids

It's true that while Long Johns were popular with a bygone generation, they're not for today's feminine whiz kids.

There are exceptions, of course.

Scots girl BRIDGET NORTH finds them absolutely it in the cold weather, all kind of snug and warm and cosy.

They go with the new fashions and providing you don't wear a midi or a maxi with a split skirt nobody will know you're wearing grandmother's reach-me-downs.

Annette Carter (Crystal Farmer)

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My Word

The man with the rent book looked up as the door opened and tenant ANNETTE CARTER appeared.

“My word” said the fascinated rent collector.

“Oh, help” blushed Annette, a secretary and a doll.

"What a charming hat," said he.

"I thought you were Christabel," gasped Annette, "I'm not dressed to receive anyone else." And she retreated rapidly, trying to hide herself behind the curtain, but it was much too short.

"I'll come back later, shall I?" said the rent collector.

"Well, don't let's argue about it," said Annette, looking delicious in the palest pink knicks, "that would suit me fine."

And when he came back later, she pushed the rent under the door and he didn't even get another look at her hat.

Sylvia Wood

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Long John Sylvia

Long John Silver had a wooden leg and was a bit of a sea-going old villain. SYLVIA WOOD has got her own original and lovely legs and she's never been to sea, except on channel ferries.

She likes to wear her Long Johns in the winter, when she's on the terraces cheering her favourite soccer team. They keep her snugly warm. Well, what was good enough for grandma is good enough for Sylvia.

Anne Scott

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An Established Fact

The fight’s over. All kinds of people took part,including those who insisted Long John’s had no place in modern fashions and should never have been left over from the 20’s but used for car dusters.

Then there were the others, who said no girl is complete in her fashion equipment unless Long Johns were an essential part of if, and we thought by crickey, what about the look, though?

Then, of course, there were the girls themselves, and ANNE SCOTT was one of them. And these girls and Anne went along with the re-adoption of Long Johns, because, they said, what with mini-skirts and all, we need something to keep us warm.

On that alone, it seems, Long Johns became an established fact.

Tracey Collins

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Now That Winters Here

Well, it is getting a bit parky first thing in the mornings, isn’t it? So, what’s a girl to do except to make sure she keeps warm as she hurries for her train to town?

TRACEY COLLINS makes sure by going into her winter Long Johns, and warmer than that you won’t get unless you wear a rug. Who wants to run for a train in a rug? Who could?


Susan Douglas

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Very Fitting

Very frustrating indeed, as well as cosy and cute, are the long johns worn by SUSAN DOUGLAS.

Sheila Burns and Adrienne Ross

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Yes But

SHEILA BURNS and ADRIENNE ROSS agree that longs are warmer, but are they smarter?

Smarter than what! Than modern brevity. And how about the look of it all when they’re jiving! Passed to you, Claude.

It’s Sheila on the left, Adrienne on the right. Anything else we aren’t sure about. But your opinion is as good as the next guy’s.